In answer to the essential question: “What does OpenInvo do?”, I hear myself trying to say the same thing over and over in slightly different ways. I say, “OpenInvo brings the methodologies of people in the arts and creative fields to business.” or “OpenInvo is a bridge between the right brainers and left brainers of the world.” or even “We believe that people in the arts are trained to think in a unique way, and these skills are valuable in business.” But we here at OpenInvo had never given a name to the methodology that we use. Until now.
Welcome to Arts Thinking.
What is Arts Thinking?
Many elements make up Arts Thinking, and as we approach the upcoming OpenInvo event, The Vibrant Future: Real World Value of Arts Thinking, on May 3rd, now is a great time to start the introduction. Let’s start with what it isn’t.
Although, we recognize the importance of “design thinking” both as a practice and in the context of the history of design… and although Arts Thinking is related to design thinking, it is not the same.
Let’s start with something familiar :
Q.: How many _____ does it take to screw in a lightbulb?
A.: Answer: __________.
In design thinking:
Q.: How many designers does it take to screw in a lightbulb?
A.: Does it have to be a lightbulb?
In Arts Thinking:
Q.: How many artists does it take to screw in a lightbulb?
A.: Why would you want to do something like that?
Asking the right questions and making meaning are our starting point.
Find out more on May 3rd at our first big giant event:
The Vibrant Future of the Creative Economy: Real World Value of Arts Thinking